The internet has turned into something indispensable for businesses and users alike. There are social networks, virtual communities, places to share photos, videos and applications in existence where users also contribute their opinions and make their preferences known.

For this reason, presence on these sites is also turning into something indispensable for businesses, in terms of inter-communication and interacting with their current clients as well as potential future ones. The usual way up to now has been for businesses to speak about themselves and their products; in this 2.0 context they sould learn to speak but also learn to listen to opinions and critical appraisals which they will be able to use to boost their image.

The 2.0 Web isn't just technology, it's an attitude that's taking hold in all businesses in such a way that what is being communicated can be found beforehand as much on social networking sites as in any other means of communication, Nowadays a web presence of some sort is very important and at the same time this has changed into something more for businesses to get their services and products known by as well as for getting client feedback.